What's Up with the Smiley Face?

Some people have asked why my company, Pet Possibilities, uses a universal smiley face for our logo instead of a cute little dog or cat or some other pet.  Well, the answer is in our tagline: "unique pet supplies that make you and your pet happy".  In other words, we want to put a smile on your face and your pet's.  If we don't accomplish that, then please let us know and we'll turn that sad face upside down.